A woman-founded skincare platform combining bio-active essential oils and native Australian botanicals to address hormonal, mental, and skin health. The brand is stocked in 70+ stores, sold globally online, and backed by clinical naturopaths.

Leave a Review

Project Region: Australia

Raise Size (Estimated in USD): 500K to 1M

Fund Stage: Series A

Investment Type:

Equity

Reasons to Invest:

- Taps into $430B global beauty market, fast-growing wellness sub-segment

- High margin DTC + wholesale hybrid model

- Brand community built around holistic health and neurodiversity

- Strong repeat customer base with 35% subscription rate

Problem and Solution:

Problem: Women’s hormonal and mental wellbeing needs are underserved by standard skincare and wellness brands.
Solution: Multi-functional plant-based products addressing stress, sleep, skin sensitivity and mood, supported by content, rituals and trusted retail presence.

Market Opportunity:

Global clean beauty market expected to reach USD $15.3B by 2030. This brand occupies the intersection of beauty, wellness, and mental health—an underserved niche with growing consumer demand post-COVID.

Competitive Advantage:

- Founder is trained clinical naturopath with 10+ years of practice

- Entirely clean, cruelty-free, vegan, no synthetic fragrance

- Product SKUs designed around rituals (stress, sleep, cycle)

- Active community (15k IG, 35% email open rate, high NPS)

- Already in 70+ retail locations & partnerships with naturopaths and yoga studios

Highlights & Milestones:

- AU$410k revenue FY2023, 3.5x growth YoY

- Customer reorder rate 60%, subscription attach 35%

- Featured in Broadsheet, BeautyHeaven, MindBodyGreen

- Selected for female-founder accelerator in AU & US

- Expanding to Singapore & US via Shopify and retail channels

Special Offers:

Founder's Circle members receive early product access, co-creation input, and priority shares in future rounds.

Founder / CEO Language:

English

Exit Strategy:

Exit via acquisition by strategic beauty or wellness brand, or through brand roll-up (e.g., THG, Estée Lauder New Ventures, BWX, Procter & Gamble).

Verifying Level:

Level 1 - Basic Info Submitted
Level 2 - Profile Verified

Translated Level:

Level 0 – Auto Translation Only (via floating button)
Level 1 – Summary Human Translated

We’ll forward your request to the project owner and support your next step.