Details

I am a cross-industry business leader based in New Zealand, with extensive experience across construction and property development, international trade, supply chain and logistics, brand marketing, and digital transformation. My career has consistently focused on integrating complex resources across industries and regions to deliver scalable, execution-driven outcomes.

I built a strong operational foundation within large multinational environments, overseeing operations management, workforce planning, and talent development, and later founded and operated an international trading business specializing in New Zealand premium products. Through this, I developed and managed cross-border supply chains and market channels across China, North America, Oceania, and key Asian markets, gaining deep insight into overseas market entry, compliance, and brand localization.

I subsequently expanded into construction and property development, participating in multiple residential and mixed-scale projects across the Auckland region. My experience spans the full project lifecycle, from land development and construction execution to sales collaboration with local real estate partners, enabling a holistic understanding of capital efficiency and market-driven development.

As industries entered a phase of accelerated transformation, I shifted my focus toward digital growth and marketing strategy, supporting SMEs and startups with data-driven marketing systems and scalable customer acquisition models.

As a core member of the GEN Asia-Pacific Expert Alliance, and serving as Business Development Director for New Zealand at GlobalReach Link, our team support enterprises in executing overseas expansion, integrating international upstream and downstream resources, and achieving sustainable transformation and upgrading across the Asia-Pacific region.

• Cross-Industry Resource Integrator

• Asia-Pacific Market Expansion Specialist

• Execution-Focused BD & Strategy Leader

• AI-Enabled Business Transformation Advocate