Masayoshi Akiyama
Japanese Exhibition Marketing Specialist · Japan Market Entry via Trade Shows
Exhibition Led Japan Market Entry
A practical way to validate demand and build real business opportunities in Japan. Choose the right trade shows, meet qualified buyers, build a usable prospect list, and convert follow ups into contracts. Designed for overseas teams that want traction without setting up a local office.
Who it is for
- Manufacturing companies and industrial suppliers
- IT services and B2B tech solutions
- Teams that have never expanded into Japan
- Teams that tried Japan before and stalled
Why trade shows work in Japan
Trade shows compress months of business development into a few days. Buyer density is high, themes are clear, and the feedback is fast. The outcome is a prospect list you can actually work with.
What you get
- Market research and exhibition selection
- On site execution and lead capture
- Japanese style website and inquiry funnel
- Appointment setting and follow ups in Japan
- Results report and next step strategy
Why this approach is different
The prospect list becomes the axis for future marketing. You gain both visibility and a structured path to meetings. It is built for smaller budgets and overseas teams that need a clear, repeatable playbook.
Your Lead Expert
Hands on support that connects exhibition execution with real follow ups, meetings, and business outcomes.
Masayoshi Akiyama
Started in product development and design at a major semiconductor company, then led overseas sales engineering and marketing across the US and Europe. Today he supports overseas SMEs entering Japan through exhibition led customer development, localized web presence, and structured follow ups.
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Explore what this expert shares in the community
Browse practical posts about exhibitions in Japan, buyer behavior, and follow up tactics. If the forum is private, you can still submit your question through the form below.
Service Menu
A full cycle approach that builds visibility, captures qualified leads, and drives follow ups without requiring you to set up a local office or hire a Japan team.
Exhibition Coverage Across Japan
Japan hosts a wide variety of exhibitions across manufacturing, technology, materials, components, and niche industries. The key is selection and execution. We help you identify the best fit events, design a booth engagement flow, and turn event traffic into a working prospect list that can fuel meetings for months.
- Theme and buyer fit screening
- Exhibition calendar planning across categories
- Visitor messaging and booth engagement design
- Lead capture design that supports follow up
Exhibition Strategy and Execution
Select exhibitions that match your product and buyer profile, then build an on site flow that increases booth engagement and lead quality.
- Exhibition selection and positioning
- Visitor messaging and booth engagement plan
- On site operations support and lead capture
- Prospect list creation as the marketing axis
Japanese Style Website and Inquiry Funnel
Build a localized website that supports trust, explains your value in a Japan friendly way, and captures inbound inquiries.
- Localization structure and conversion layout
- Inquiry lead in design with forms and landing pages
- Linking to your home country site where appropriate
Appointments and Business Follow Ups in Japan
If your team cannot conduct sufficient activities in Japan, we can act on your behalf to secure meetings and progress negotiations.
- Appointment setting from the prospect list
- Visits to prospective customers when needed
- Product explanation and negotiation support
Reporting and Next Step Strategy
After each exhibition cycle, receive a clear report and recommendations to forecast pipeline, refine targeting, and plan the next stage.
- Results review and lead quality assessment
- Market response insights and prioritised actions
- Future strategy proposal for scaling
How It Works
A simple 7 step flow from initial interview to post exhibition follow ups and strategy.
Interview
Online hearing in English to understand your product, positioning, and target buyers.
Market Research and Proposal
Online research on Japan potential plus recommended exhibitions and expected outcomes.
Estimate and Contract
Scope confirmation and planning before execution begins.
Mission Start
Exhibition operations planning plus website and inquiry funnel setup.
Exhibit and Build Prospect List
Complete the exhibition and compile a working customer list from real interactions.
Appointments and Sales Visits
Secure meetings, explain your product, and progress negotiations, including representation if needed.
Report and Future Strategy
Review results and define the next strategy for pipeline forecasting and scaling.
Selected Case Studies
Examples of measurable outcomes created through repeated exhibition cycles and consistent follow ups.
Malaysia · Plastic Molding OEM
- Sales Amount: 3,000,000 USD
- Exhibited at Machine Component Technology Expo for three consecutive years
- Created a localized website linked to the home country site
- In year three, Japan sales alone exceeded 1,000,000 USD
Germany · Automotive Parts
- Sales Amount: 6,000,000 EUR
- Created a list of 250 prospective customers
- Followed up through individual business meetings
- Concluded contracts with five companies and achieved 1,000,000 EUR sales in year three
Verified Expert on GlobalReach Link
Available for Japan market entry projects through trade shows, localized funnels, and structured follow ups.
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